📧Email subscription notifications (Customer Notifications)
Keep your customers in the know about their upcoming subscription orders with customizable email notifications.
Last updated: May 14, 2025
Overview
You are able to send email notifications through Smartrr based on specific billing events. The available email notifications are:
New subscription
Subscription created – Existing customer: Sent when a new subscription order is created for a customer who already has a customer account.
Subscription created – New customer: Sent when a new subscription order is created for a customer who does not have a customer account.
Subscription management
Upcoming subscription: Email sent in advance of a recurring subscription order being placed.
Subscription auto-resume reminder: Sent 7 days before a paused subscription is set to auto-resume.
Payment expiration notice: This is a CONDITIONAL email because it will only send in place of the "Upcoming subscription" email is the credit card used for an upcoming subscription is set to expire.
Item out of stock: Sent when a customer’s subscription has an item has gone out of stock.
Subscription canceled: Sent when a subscription order has been canceled.
Subscription paused: Sent when a subscription order has been paused.
Subscription reactivated: Sent when a subscription order has been reactivated.
Loyalty and referrals
Successful referral: Sent to a customer when someone has successfully used their referral code.
Gifted subscriptions
Gifted subscription: Sent to gifter as confirmation that a subscription gift has been scheduled.
Gifter subscription shipped: Sent to gifter when a gifted subscription order has been shipped.
Giftee subscription shipped: Sent to the giftee when a gifted subscription order has been shipped along with gift message.
Passwordless Login (The below emails will only send if passwordless login is enabled in Theming.)
One-time code login: Provides a one-time code for a customer to log into their account.
Magic link login
How to Customize Default Templates
Navigate to Customer Notifications under CONFIGURATION in the left-hand menu.
Click on Customize defaults to globally add a logo and change color schemes for default email templates.
Settings
Enable default template: Enables Smartrr's default email templates to send for all emails that are turned ON. Disable if you prefer to use custom HTML for all email templates.
Enable email header / footer: Injects a standard header and footer across all emails
Reset default styles. Enable to add a JPEG or PNG logo across all emails. Footer information is pulled directly from your store's Shopify contact information.
Reset default styles: When pressed, resets all header / footer, and color settings for all default email templates.
Colors: Changes background colors, primary text color, button color, and button text color for all email templates. Note: Secondary text color will only be visible in the footer when "Enable email header / footer" is toggled ON.
Custom HTML Emails
Want to code your own email templates? Disable the toggle next to each email. To edit the template, click the hyperlink.
Settings applied in Customize defaults will NOT appear if you are using custom-coded HTML.
Variables
Within the content of these emails, we provide a variety of event variables that can be used across all email templates in the Email Triggers tab. The syntax is available at the bottom of each page. You can click to copy the syntax and apply it to your emails.
Subscription
Syntax: <%- subscription.VARIABLE %>
id
Shopify subscription ID
nextBillingDate
Next billing date, formatted as ISO 8601 string
currency
Subscription currency
totalEstimatedNet
Total estimated price of subscription, formatted per currency
totalDiscount
Total amount of discounts applied to the subscription, formatted per currency
totalFromLineItems
Total from subscription line items, formatted per currency
totalLineItemsDiscount
Total discount applied to line items, formatted per currency
totalShipping
Total shipping price of subscription, formatted per currency
totalShippingDiscount
Total discount applied to shipping price, formatted per currency
Lines
Syntax: <%- subscription.lines[0].VARIABLE %>
id
Shopify subscription line ID
basePrice
Line base price, formatted per line currency
isAddOn
Whether line item is an add-on (Yes / No)
priceAfterDiscounts
Subscription price after discounts are applied, formatted per line currency
quantity
Line quantity
product.id
Shopify product ID
product.name
Product name
variant.id
Shopify variant ID
variant.name
Variant name
Customer
Syntax: <%- customer.VARIABLE %>
id
Shopify customer ID
firstName
Customer first name
lastName
Customer last name
email
Customer email
phone
Customer phone number
Gifting (Note)
Syntax: <%- note %>
note
(No variable needed) Attached gift note
Gifting (To)
Syntax: <%- to.VARIABLE %>
address1
Street address line 1
address2
Street address line 2
city
Address city
company
Company name
country
Country name
countryCode
Country code
firstName
Giftee's first name
lastName
Giftee's last name
phone
Phone
province
State
provineCode
State code
zip
Zip code
Gifting (From)
Syntax: <%- from.VARIABLE %>
firstName
Sender's first name
lastName
Sender's last name
Item out of Stock
Syntax: <%- outOfStockItem.VARIABLE %>
id
Shopify product ID
name
Shopify product name
variantName
Shopify product variant name
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