Keep your customers in the know about their upcoming subscription orders with customizable email notifications.
Tip: If you prefer to send subscription order notifications via your existing ESP, read more about our integrations with Klaviyo and Mailchimp. You can also visit our Tech Partners page to stay up-to-date integrations with email platforms.
Navigate to Customer Notifications under CONFIGURATION in the left-hand menu. In the Email Notifications tab, you have a variety of options to customize a series of notification touchpoints.
Emails can be toggled on and off to fit the needs of your store. HTML can be used to customize the wording and branding of your emails.
You are able to send email notifications based on specific billing events. The available email notifications are:
New Subscription Created – New Customer: Sent when a new subscription order is created for a customer who does not have a customer account
New Subscription Created – Existing Customer: Sent when a new subscription order is created for a customer who already has a customer account
Subscription Payment Failed: Sent when a payment method for a subscription fails, prompting customer to update payment method
Subscription Cancelled: Sent when a subscription order has been cancelled
Upcoming Subscription: Sent 3 days in advance of a recurring subscription order being placed.
Item out of stock: Sent when a customer’s subscription has an item has gone out of stock.
Gifted Subscription – Created Notification: Sent to gifter as confirmation that a subscription gift has been scheduled
Gifted Subscription - Shipping Notification: Sent when a gifted subscription order has been shipped.
Within the content of these emails, we provide a variety of event variables that can be used across all email templates in the Email Triggers tab. The syntax for accessing and manipulating variables follows the rules of the Lodash template function. See our examples below.