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How do I set up email subscription notifications?
Keep your customers in the know about their upcoming subscription orders with customizable email notifications.
Tip: If you prefer to send subscription order notifications via your existing ESP, read more about our integration with Klaviyo. You can also visit our Tech Partners page to stay up-to-date integrations with email platforms.
You are able to send email notifications through Smartrr based on specific billing events. The available email notifications are:
- New Subscription Created – New Customer: Sent when a new subscription order is created for a customer who does not have a customer account.
- New Subscription Created – Existing Customer: Sent when a new subscription order is created for a customer who already has a customer account.
- Subscription Payment Failed: Sent when a payment method for a subscription fails, prompting customer to update payment method.
- Subscription Paused: Sent when a subscription order has been paused.
- Subscription Reactivated: Sent when a subscription order has been reactivated.
- Subscription Canceled: Sent when a subscription order has been canceled.
- Upcoming Subscription: Email sent in advance of a recurring subscription order being placed.
- Payment expiration notice: Sent one month before a customer’s credit card is set to expire and is being used for a recurring subscription.
- Item out of stock: Sent when a customer’s subscription has an item has gone out of stock.
- Gifted Subscription – Created Notification: Sent to gifter as confirmation that a subscription gift has been scheduled.
- Gift subscription shipped - Gifter: Sent to gifter when a gifted subscription order has been shipped.
- Gift subscription shipped - Giftee: Sent to the giftee when a gifted subscription order has been shipped along with gift message.
- Maximum cycles reached: Sent when a finite subscription has reached the maximum number of billing cycles, prompting the customer to renew their subscription. (COMING SOON)
📧 Tip: For Upcoming Subscription emails, you are able to designate "Email send time" by the number of days before a subscription order is placed.
Navigate to Customer Notifications under CONFIGURATION in the left-hand menu.
Click on Customize defaults to globally add a logo and change color schemes for default email templates.
- Enable default template: Enables Smartrr's default email templates to send for all emails that are turned ON. Disable if you prefer to use custom HTML for all email templates.
- Enable email header / footer: Injects a standard header and footer across all emailsReset default styles. Enable to add a JPEG or PNG logo across all emails. Footer information is pulled directly from your store's Shopify contact information.
- Reset default styles: When pressed, resets all header / footer, and color settings for all default email templates.
- Colors: Changes background colors, primary text color, button color, and button text color for all email templates. Note: Secondary text color will only be visible in the footer when "Enable email header / footer" is toggled ON.
Want to code your own email templates? Disable the toggle for Enable default template and use Variables below in your own email designs and paste HTML code directly into each email.
Settings applied in Customize defaults will NOT appear if you are using custom-coded HTML.
Syntax:
<%- subscription.VARIABLE %>Variable | Description |
|---|---|
id | Shopify subscription ID |
nextBillingDate | |
currency | Subscription currency |
totalEstimatedNet | Total estimated price of subscription, formatted per currency |
totalDiscount | Total amount of discounts applied to the subscription, formatted per currency |
totalFromLineItems | Total from subscription line items, formatted per currency |
totalLineItemsDiscount | Total discount applied to line items, formatted per currency |
totalShipping | Total shipping price of subscription, formatted per currency |
totalShippingDiscount | Total discount applied to shipping price, formatted per currency |
Syntax:
<%- subscription.lines[0].VARIABLE %>Variable | Description |
|---|---|
id | Shopify subscription line ID |
basePrice | Line base price, formatted per line currency |
isAddOn | Whether line item is an add-on (Yes / No) |
priceAfterDiscounts | Subscription price after discounts are applied, formatted per line currency |
quantity | Line quantity |
product.id | Shopify product ID |
product.name | Product name |
variant.id | Shopify variant ID |
variant.name | Variant name |
Syntax:
<%- customer.VARIABLE %>Variable | Description |
|---|---|
id | Shopify customer ID |
firstName | Customer first name |
lastName | Customer last name |
email | Customer email |
phone | Customer phone number |
Syntax:
<%- note %>Variable | Description |
|---|---|
note | (No variable needed) Attached gift note |
Syntax:
<%- to.VARIABLE %>Variable | Description |
|---|---|
address1 | Street address line 1 |
address2 | Street address line 2 |
city | Address city |
company | Company name |
country | Country name |
countryCode | Country code |
firstName | Giftee's first name |
lastName | Giftee's last name |
phone | Phone |
province | State |
provineCode | State code |
zip | Zip code |
Syntax:
<%- from.VARIABLE %>Variable | Description |
|---|---|
firstName | Sender's first name |
lastName | Sender's last name |
The ‘Gift Created Email’ template also has access to a
shippedOn variable.Syntax:
<%- outOfStockItem.VARIABLE %>Variable | Description |
|---|---|
id | Shopify product ID |
name | Shopify product name |
variantName | Shopify product variant name |