📊Advanced Analytics reporting

Advanced Analytics is Smartrr’s most feature-rich analytics suite, powered by Looker.

Last updated: May 14, 2025

Currently available on Grow and Excel plans, Advanced Analytics provides best-in-class visualization and reporting capabilities for your subscription business, reflecting a real-time look at performance with customizable time frames and aggregation settings to narrow in on relevant data and trends.

Note: If you don’t see Advanced Analytics in your navigation, please confirm you have access to this feature at your plan level (Currently only available on Grow and Excel plans).

To access Advanced Analytics, please navigate to the Advanced Analytics tab in the Smartrr app:

Definitions

Subscription and subscription customer counts are broken out between Active, Paused, New and Canceled statuses. Subscription customer counts will typically be slightly lower than subscription counts since some subscribers often have multiple subscriptions.

Active subscriptions will generate new recurring orders automatically per the terms of the subscription contract.

Paused subscriptions will not generate new orders automatically, but are available to be set back to active if needed since the subscription contract is still in effect.

Canceled subscriptions will not generate new orders and cannot be set back to active without requiring a new customer checkout and a new subscription contract.

New subscriptions are any subscriptions that were created in that timeframe (e.g. in that month if the Aggregation Interval is set to Monthly).

Using the page

In the upper left of the Advanced Analytics view, you will see options that allow you to configure the Date Range and Aggregation Interval of the report. Aggregation Interval refers to what timeframe the data will be “grouped” by (e.g. customer county by day, month or week).

Just below the Date Range and Aggregation Interval there is a summary of key performance indicators (KPI). The definitions of each of these indicators are visible by hovering over the small ⓘ icon:

Each KPI will be compared to the prior period, so if you have select 90 days, it will compare the most recent 90 days to the 90 day period immediately prior (e.g. January - March compared to October - December).

The rest of the dashboard shows various visualizations of business performance metrics. All data can be exported by clicking the dot menu at the upper right of every dashboard element:

Hovering over any data element will bring up a tooltip showing the underlying data details.

Clicking on any element in a chart legend will hide or show that element in the chart.